New Business Owners
Starting a new business is full of challenges. You must be flexible, adaptable, patient, and be able to wear every hat in the operation. You have something great to offer and have undoubtedly heard about the challenges from just about everyone that you’ve talked to about it. We’ve seen it, we’ve experienced it, and we know you can help you. Whether you’re unsure about how to start, need help with your website or email addresses, or need a creative hand, we will help you take your skills from an idea, to a business.
Every successful business stands on three legs: Lead Generation, Systems, and Great Service. Each are equally important. Without all three working together, your business cannot see success. Just because your business has one or maybe even two of these legs standing solid, that does not mean that everything else will fall into place. So how do you make it happen? How do you sustain it as your business grows? How do you ensure one leg does not outgrow the others? There is no one answer. That does not mean that there isn’t a smarter approach.
Businesses <$1mm
You’ve gone through the difficult steps of startup and have gotten to a place where you can support yourself. Where do you go from here, and more importantly, how? Having grown multiple businesses from where you are now far beyond that point, Wendy has a keen eye and a vast expertise, as well as her variety of industry knowledge and experience. She wants to share that with you by assessing your business and establishing or strengthening a foundation that works, is repeatable, and clears the path towards your controllable growth.
Let’s take a look at your sales foundation. This is the first and most important step towards moving the needle indefinitely. More leads is not always the answer. Sometimes it’s the quality of the lead, or how you nurture them. Your cost of acquisition might be too high. Your prices might be too low. You might not be showing those leads the true value of your business. Oftentimes, the problem is a combination of all of these things. Our coaching is involved. We will stand by your side the entire time while you take the next steps towards the business you have always imagined.
Data Collection/ Analysis
What are you currently doing to assess the state of your business? How much of your time is spent putting out fires. Do you understand how specific changes in your operations among a hundred other variables affect your margins and how to compensate for, or take advantage of those? If not, then it’s worth taking a look at how you are collecting and using the wealth of data that is available to you. Chaos theory is the mathematical study of the patterns and deterministic laws of dynamic systems pertaining to its initial state or conditions. In short, it makes sense of the chaos; it asserts that two things that may not be related at glance, can be deeply related. The thought of applying chaos theory to your small business sounds extremely intimidating, but it doesn’t have to be. In fact, it can be pretty simple.
When you work with Steady On Tech, we will assess and fine tune your data collection strategy across your sales, marketing, and operations, or help you form one. After that, we will compile it, link it all together and return it to you in the form of a visual dashboard that shows the real time state of your business. Using that dashboard, we can assist you in assessing hidden strengths, weaknesses, and opportunities that you can take advantage of immediately. More than that, a good dashboard will help you predict trends, anticipate fires before they happen, and see the exact impact of any decision that you make moving forward.
Business Coaching
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Wendy has coached, mentored and trained hundreds of people including entrepreneurs, executives, management, and those looking at business ownership, serving as a thought leader and a force multiplier for her entire career. Through coaching, Wendy will empower you to uncover your unique value, embrace your strengths, and be aware of your weaknesses in your business. Through personalized coaching sessions, she‘ll guide you in identifying what sets you apart and the distinctive qualities of your services. Together, you will brainstorm, talk strategy, develop plans to execute existing opportunities and uncover new verticals that compliment your sales strengths.
CRM
CRM Stands for Customer Relationship Management. The purpose of a CRM system is organize your lead pipeline so you can stay informed about the status, communication history, and engagement of each of your potential and current clientele. This information allows you to collect the information you need to take a step back and analyze the state of your pipeline and answer higher level questions such as where the strongest entry points are, where you are encountering the highest drop-off rate, how effective each lead magnet or opt-in is, and your average customer acquisition cost.
There are many different CRM systems to choose from, each with a varying level of control, complexity, and function. We can help you choose the one that best suits your needs, from now, moving forward. We will also implement the system so that its organization matches your business plan, and works with your other systems like email campaigners, calendars, and website opt-ins.
Automations
How much time each day do you spend doing menial tasks that you have done hundreds, maybe thousands of times at this point? Or logging the same information in multiple systems? Taking notes or numbers just to never use them again? Have you considered hiring an employee, not because you have a specific purpose in mind for them to serve, but because you just have so much on your plate every single day? If any of these things ring true for you, then your business could probably benefit from the implementation of automations.
You provide a quality service for the people you serve. You should have the freedom to dedicate as much of yourself as possible towards doing the work that you started a business to do in the first place. With automations, not only will you be saving time to do so, but you will be able to handle much higher volumes of leads in your pipeline and maintain them longer, attract more compatible employees, eliminate redundant tasks, and more.
Sales Support
Website Creation
Many new businesses and solopreneurs encounter one of their first hurdles when it comes to making or having a website to drive their business to. At that point they can either decide to take on the task of making one themselves, which can be time consuming and creatively demanding, or hiring someone else to do it and trying to look for the right fit. If you do not have a website, or you are not satisfied with your current website, then we can help.
Creating or updating your website is a service that we can include with our STEADY Framework. The advantage of this is more you-centric, up to date messaging informed by attention captivating lead psychology and with their unique entry-points in mind, because a website isn’t a one size fits all information dump that serves one purpose or no purpose. It is the entry point for all interested parties in all of the aspects of business that you perform. It is the separator that distinguishes your warm leads from your hot leads. It is the easiest, cheapest way to gather large amounts of prospect engagement data to inform your content moving forward.